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FOTOĞRAF ÇEKİMİ

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FOTOĞRAF ÇEKİMİ

Profesyonel çekilmiş bir ürün fotoğrafı ürünün daha kolay satılmasında çok önemli bir rol oynuyor. Bunun farkında olan firmalar profesyonel ürün fotoğraflarını çektirmek için fotoğrafçılarla anlaşıyor. Cazip ücretlerle yapılan ürün çekimlerinin ardından ürünler tanıtıcı birkaç yazı ile ve profesyonel fotoğraflarla internet ortamına aktarılıyor. Ürün fotoğrafçılığı internetin her yere girmesiyle gittikçe yaygınlaştı. Ürün sahibi firmalar ürünlerini en iyi şekilde tanıtmak için ürün fotoğrafçılarına ihtiyaç duyarlar. Ürün ve katalog fotoğraf çekimi profesyonel her firmanın pazarlama için yaptığı en önemli yatırımlardan biridir. İster dijital ortamda ürün fotoğraflarını yayınlasınlar, isterlerse de katalog fotoğraf çekimi sonucunda bir katalog oluştursunlar, sonuçta profestonel şekilde şekilmiş ürün resimleri müşterilere ulaşmak için çok önemlidir.”.

The traditional approach for construction projects consists of the appointment of a designer on one side, and the appointment of a contractor on the other side. The design–build procurement route changes the traditional sequence of work. It answers the client’s wishes for a single point of responsibility in an attempt to reduce risks and overall costs. It is now commonly used in many countries and forms of contracts are widely available.

The “design–builder” is often a general contractor, but in many cases a project is led by a design professional (architect, engineer, architectural technologist or other professional designers). Some design–build firms employ professionals from both the design and construction sector. Where the design–builder is a general contractor, the designers are typically retained directly by the contractor. Partnership or a joint venture between a design firm and a construction firm may be created on a long term basis or for one project only.

In 1993, the Design-Build Institute of America (DBIA)[4] was formed. Its membership is composed of design and construction industry professionals as well as project owners. DBIA promotes the value of design–build project delivery and teaches the effective integration of design and construction services to ensure success for owners and design and construction practitioners. The Design-Build Institute of America is an organization that defines, teaches and promotes best practices in design–build.

The Canadian Design-Build Institute (CDBI) describes itself as “The recognized voice of Design-Build practitioners in Canada, promoting and enhancing the proper utilization of Design-Build method of procurement and contracting”

The rise of design–build project delivery has threatened the traditional hierarchies and silos of the design and construction industry. As a result, a debate has emerged over the value of design–build as a method of project delivery.

Critics of the design–build approach claim that design–build limits the clients’ involvement in the design and allege that contractors often make design decisions outside their area of expertise. They also suggest that a designer—rather than a construction professional—is a better advocate for the client or project owner and/or that by representing different perspectives and remaining in their separate spheres, designers and builders ultimately create better buildings.

A 2011 study analyzing the design–build project delivery method in the United States shows design–build was used on about 40 percent of non-residential construction projects in 2010, a ten percent increase since 2005. The study was commissioned by the Design-Build Institute of America (DBIA) and was completed by RSMeans Reed Construction Data Market Intelligence.

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